Media Selection as a Strategic Component of Communication
نویسندگان
چکیده
You are a manager at Global Automobile Corporation (GAC) which is a manufacturer of cars and trucks for domestic and international customers. You work in the contracting department where your responsibilities include managing relationships with GAC’s suppliers. Your supervisor has asked you to deal with an inquiry from another department about a part used by GAC that is manufactured by one of your suppliers.
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 37 شماره
صفحات -
تاریخ انتشار 2013